About Us

About Us: Celebrating African American….ESSENCE!

Welcome to our vibrant corner of the internet, where the magic of sisterhood is celebrated in every hue, every curve, and every joyful moment. We are more than just a retail site; we are a movement, a celebration, and a testament to the unbreakable spirit of African American women. Our journey began with a simple idea and a passionate blogger who believed in the power of positivity, self-love, and sisterhood. Today, we proudly introduce ourselves as your go-to destination for all things US!  


Our Story: Where Crafter and Blogger Meets Boutique

It all started with a dream, a laptop and a BIG HAIR doll named Essence, where our founder, a passionate blogger and crafter, began sharing stories of strength, resilience, and the incredible achievements of Black women through stickers. The overwhelming love and support from our incredible community inspired us to transform our digital space into a thriving boutique. We wanted to bring a tangible piece of this into your everyday life.


What We Offer: A Symphony of Black Girl Magic

At our online boutique, you'll discover a treasure trove of lifestyle items that radiate joy from every corner. From sipping your morning coffee in empowering mugs to drifting off to dreamland with our cozy pillowcases, we have something for every facet of your beautiful life. Our custom tumblers and stickers let you wear your magic with pride, and our stylish t-shirts help you make a bold statement wherever you go.


Our Mission: Positive Vibes and Empowerment

We're not just about selling products; we're about sharing a lifestyle. Everything in our collection is carefully curated to uplift your spirit, promote positivity, and empower you to embrace your true self. We believe that every item you choose should bring joy to your heart, home and everything you love… and our selections are a testament to that belief.


Why Choose Us?

Unapologetically Fun: Our products are designed to add a touch of joy and color to your life. We believe that laughter, love, and fun are essential elements.

Promoting Positive Vibes: We're dedicated to spreading positivity and self-love. Our products are designed to be daily reminders of your strength, beauty, and resilience.

Celebrate Sisterhood: We celebrate the rich tapestry of Black womanhood and encourage sisterhood in every sense. When you shop with us, you're joining a community that uplifts, supports, and empowers one another.

Unique, High-Quality Items: We take pride in offering unique, high-quality products that you won't find anywhere else. Each item is a work of art, designed with love and crafted to perfection.

Join the Celebration!

We invite you to explore our collection and immerse yourself into a world designed for us. Whether you're treating yourself or looking for the perfect gift for a loved one, we have something magical for every occasion.

Thank you for being a part of our journey, and for celebrating all things African American women with us. Black Girl Magic is still alive...and together, we'll continue to spread love, joy, and good vibes far and wide. Cheers to the beauty and strength within us all!